{"id":17041,"date":"2022-05-04T14:05:47","date_gmt":"2022-05-04T12:05:47","guid":{"rendered":"https:\/\/www.joffeassocies.com\/cashbee-steers-retail-savings-toward-the-investments-that-best-fit-their-needs\/"},"modified":"2026-09-28T16:20:58","modified_gmt":"2026-09-28T14:20:58","slug":"cashbee-steers-retail-savings-toward-the-investments-that-best-fit-their-needs","status":"publish","type":"post","link":"https:\/\/www.joffeassocies.com\/en\/cashbee-steers-retail-savings-toward-the-investments-that-best-fit-their-needs\/","title":{"rendered":"Cashbee steers retail savings toward the investments that best fit their needs"},"content":{"rendered":"<p>Maddyness article, available here: <a href=\"https:\/\/www.maddyness.com\/2022\/05\/04\/cashbee-aiguille-epargne-particuliers-vers-meilleur-placement\/\">https:\/\/www.maddyness.com\/2022\/05\/04\/cashbee-aiguille-epargne-particuliers-vers-meilleur-placement\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2022\/05\/CP_Cashbee_Leve\u0301e-de-fonds_040522.pdf\">Cashbee press release, available here: CP_Cashbee_Leve\u0301e de fonds_040522<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>And that makes two. On Wednesday, May 4, 2022, Cashbee announced a new \u20ac5.5 million funding round. The FinTech, backed by La Banque Postale, My Money Group, and business angels, will use the proceeds to \u201caccelerate the development of its all-in-one, responsible savings app.\u201d<br \/>\nThe platform gives users access to a wide range of investment products and places a strong emphasis on customer experience in an effort to appeal to as broad an audience as possible. Three years after its launch, the start-up says the assets entrusted to it by users \u2014 whose exact number it does not disclose \u2014 have reached \u20ac140 million, leading it to describe itself as \u201cthe benchmark for mobile savings in France.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Building brand awareness through partnerships<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Cashbee, which raised \u20ac1.1 million in seed funding in 2019, has developed an interest-bearing savings account that it says is \u201camong the best-performing products on the market.\u201d According to its website, the interest rate is 2% for the first three months, followed by 0.6% thereafter.<br \/>\nBeyond this fairly conventional savings account, users of the mobile app can also invest in a managed life insurance policy, real estate, or socially responsible investment (SRI) funds. Cashbee says it \u201censures that the level of risk is tailored to each user\u2019s profile.\u201d The free-to-use platform features an algorithm that generates personalized investment recommendations.<\/p>\n<p>&nbsp;<\/p>\n<p>The start-up, whose app is available on Android and iOS, says it \u201coffers savings products to the communities of unicorns such as Qonto and Lydia.\u201d It has made securing partnerships of this kind one of its strategic priorities in order to build brand awareness.<br \/>\nCashbee says opening an account takes no more than six minutes, arguing that this speed is one of its key advantages over traditional banks, whose administrative processes are often criticized as cumbersome. At the same time, it maintains the same level of security: its service is licensed by the French Prudential Supervision and Resolution Authority (ACPR), part of the Banque de France, while users\u2019 deposits are held with French bank My Money Bank. This means they are covered by the Deposit Guarantee and Resolution Fund for up to \u20ac100,000 in the event of a problem.<\/p>\n<p>&nbsp;<\/p>\n<p>It is worth noting that the start-up\u2019s participation in Platform58, La Banque Postale\u2019s incubator, played a role in the bank\u2019s decision to invest. \u201cThis holds particular significance for us. We are convinced of the relevance of its offering, which makes saving simpler and more accessible, in line with our commitment to serving the public interest,\u201d commented Olivier L\u00e9vy-Barouch, Deputy CEO of La Banque Postale, in charge of Finance and Strategy, in a press release. He added that he was \u201cconfident in the team\u2019s ability to accelerate its development in France and across Europe.\u201d<br \/>\nCashbee is therefore expected to soon turn its attention to international expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maddyness article, available here: https:\/\/www.maddyness.com\/2022\/05\/04\/cashbee-aiguille-epargne-particuliers-vers-meilleur-placement\/ &nbsp; Cashbee press release, available here: CP_Cashbee_Leve\u0301e de fonds_040522 &nbsp; And that makes two. On Wednesday, May 4, 2022, Cashbee announced a new \u20ac5.5 million funding round. The FinTech, backed by La Banque Postale, My Money Group, and business angels, will use the proceeds to \u201caccelerate the development of its [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cashbee steers retail savings toward the investments that best fit their needs &#8211; Joffe &amp; Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joffeassocies.com\/en\/cashbee-steers-retail-savings-toward-the-investments-that-best-fit-their-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cashbee steers retail savings toward the investments that best fit their needs\" \/>\n<meta property=\"og:description\" content=\"Maddyness article, available here: https:\/\/www.maddyness.com\/2022\/05\/04\/cashbee-aiguille-epargne-particuliers-vers-meilleur-placement\/ &nbsp; Cashbee press release, available here: CP_Cashbee_Leve\u0301e de fonds_040522 &nbsp; And that makes two. On Wednesday, May 4, 2022, Cashbee announced a new \u20ac5.5 million funding round. 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