{"id":17043,"date":"2022-06-08T14:13:33","date_gmt":"2022-06-08T12:13:33","guid":{"rendered":"https:\/\/www.joffeassocies.com\/mobsuccess-acquires-vectaury-a-drive-to-store-pioneer\/"},"modified":"2026-09-28T16:20:16","modified_gmt":"2026-09-28T14:20:16","slug":"mobsuccess-acquires-vectaury-a-drive-to-store-pioneer","status":"publish","type":"post","link":"https:\/\/www.joffeassocies.com\/en\/mobsuccess-acquires-vectaury-a-drive-to-store-pioneer\/","title":{"rendered":"Mobsuccess Acquires Vectaury, a Drive-to-Store Pioneer"},"content":{"rendered":"<p>After several weeks of negotiations, Mobsuccess is delighted to announce the acquisition of Vectaury, a French pioneer in drive-to-store advertising.<\/p>\n<p>Founded nearly 10 years ago, Vectaury was one of the first platforms to enter the French market in this segment.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Combining Technological and Human Intelligence<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>From a commercial standpoint, the partnership enables the two companies to leverage their complementary expertise and technologies to offer retailers a powerful, comprehensive solution.<\/p>\n<p>Vectaury\u2019s Data Management Platform (DMP), its 20 million unique profiles, and its proprietary algorithms for calculating catchment areas and enabling precise audience targeting will complement Mobsuccess\u2019s platform.<\/p>\n<p>Beyond the technological and commercial synergies, the combination with Vectaury will bring Mobsuccess\u2019s team to nearly 100 experts across fields including media trading, geomarketing, data science, and graphic design, enabling them to support advertisers at every stage of their campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A Leader in the French Market<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cVectaury has done a fantastic job of evangelizing and democratizing drive-to-store in France. This transaction now allows us to claim leadership of the market,\u201d comments Thomas Fagot, CEO and founder of Mobsuccess.<\/p>\n<p>\u201cWe have long believed in the rapid development of local marketing well beyond retail, powered by intelligent data. We were impressed by Mobsuccess\u2019s approach and its ability to scale profitably while pursuing international ambitions. We are delighted to support Mobsuccess in its growth strategy,\u201d says Guillaume Girard, Managing Partner at Jolt Capital, which has been an investor in Vectaury since 2018 and will now become a shareholder in Mobsuccess.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After several weeks of negotiations, Mobsuccess is delighted to announce the acquisition of Vectaury, a French pioneer in drive-to-store advertising. Founded nearly 10 years ago, Vectaury was one of the first platforms to enter the French market in this segment. &nbsp; Combining Technological and Human Intelligence &nbsp; From a commercial standpoint, the partnership enables the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobsuccess Acquires Vectaury, a Drive-to-Store Pioneer &#8211; Joffe &amp; Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joffeassocies.com\/en\/mobsuccess-acquires-vectaury-a-drive-to-store-pioneer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobsuccess Acquires Vectaury, a Drive-to-Store Pioneer\" \/>\n<meta property=\"og:description\" content=\"After several weeks of negotiations, Mobsuccess is delighted to announce the acquisition of Vectaury, a French pioneer in drive-to-store advertising. 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