{"id":17127,"date":"2023-04-14T17:28:05","date_gmt":"2023-04-14T15:28:05","guid":{"rendered":"https:\/\/www.joffeassocies.com\/pricemoov-raises-10-million-in-a-funding-round\/"},"modified":"2026-09-28T17:28:32","modified_gmt":"2026-09-28T15:28:32","slug":"pricemoov-raises-10-million-in-a-funding-round","status":"publish","type":"post","link":"https:\/\/www.joffeassocies.com\/en\/pricemoov-raises-10-million-in-a-funding-round\/","title":{"rendered":"Pricemoov raises $10 million in a funding round"},"content":{"rendered":"

Paris-based Pricemoov announced on Wednesday that it had raised $10 million (approximately \u20ac9.1 million) in a Series A funding round led by ISAI and Bpifrance Digital Venture.<\/strong><\/p>\n

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A company experiencing rapid growth<\/strong><\/p>\n

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Today, with inflation, supply chain disruptions and cost volatility, customers and consumers expect a certain level of transparency from businesses across all channels; businesses must therefore carefully review their pricing strategies to ensure they remain competitive whilst still making a profit. This is where Pricemoov comes in.<\/p>\n

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In 2018, Pricemoov had already raised nearly \u20ac2 million from Global Founders Capital, Kima Ventures and Financi\u00e8re Saint James. At that time, this provider of a multi-sector dynamic pricing solution claimed to have around ten clients. Whilst the company remains tight-lipped today about the number of users, including both SMEs and mid-market companies, \u201cit has managed to attract some impressive clients, particularly in the United States, where it has been established for nearly two years, with CEO Pierre H\u00e9brard having moved there,\u201d says Fran\u00e7ois Collet, a partner at Isai.<\/p>\n

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Strong investors<\/strong><\/p>\n

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ISAI Gestion, an AMF-authorised asset management company with over \u20ac500 million under management, aims to finance and support high-potential technology companies in the seed or post-seed stage, or those that have already reached break-even point. \u201cWe are impressed by Pricemoov\u2019s expertise in pricing and by the capabilities of its platform, and we believe the company is well positioned to accelerate its growth in this promising market,\u201d says Fran\u00e7ois Collet. \u201cWe look forward to working closely with Pricemoov\u2019s management team to continue pushing the boundaries of pricing,\u201d he adds.<\/p>\n

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Bpifrance Digital Venture provides funding to businesses at all stages of their development through loans, guarantees and equity. In addition to investment, the venture capital firm also offers advisory services, training, networking opportunities and an acceleration programme for start-ups, SMEs and mid-market companies.<\/p>\n

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\u201cWe believe that Pricemoov has the opportunity to bring smart pricing to businesses at any stage of their pricing maturity through an intuitive and user-friendly platform,\u201d says Adrien Neel, Investment Director at Bpifrance Digital Venture.<\/p>\n

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Between 5 and 10 million in revenue <\/strong><\/p>\n

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Pricemoov\u2019s system brings together several of the company\u2019s data sources \u2013 such as its product catalogue, stock levels and transactional data \u2013 by connecting to its ERP and CRM systems, and adapts in real time to the company\u2019s needs. The tool thus enables users to simulate the impact of price changes on their revenue, as well as to compare different scenarios before making a decision. The French company achieves this through data science, end-to-end automation and an intuitive user experience.<\/p>\n

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Pricemoov claims to have recorded a 150 per cent year-on-year increase in turnover and to have grown its customer base by 200 per cent, including new clients such as Jokr, Recommerce, Samkaup and Audi.<\/p>\n

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The company\u2019s largest source of revenue, estimated at between \u20ac5m and \u20ac10m, remains the sale of the solution, according to a source close to the matter, who also highlights services such as the configuration of pricing architecture. The company currently employs over 40 staff.<\/p>\n

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