{"id":17151,"date":"2023-07-07T10:46:07","date_gmt":"2023-07-07T08:46:07","guid":{"rendered":"https:\/\/www.joffeassocies.com\/the-independents-acquires-marketing-pioneer-ctzar\/"},"modified":"2026-09-29T14:31:02","modified_gmt":"2026-09-29T12:31:02","slug":"the-independents-acquires-marketing-pioneer-ctzar","status":"publish","type":"post","link":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/","title":{"rendered":"The Independents acquires marketing pioneer CTZAR"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The Independents, the international communications group, is acquiring CTZAR, a pioneering agency in social media marketing and influence. Joffe &amp; Associ\u00e9s (Christophe Joffe, Mathilde Vasseur and Carla Ferron) advised Tsartup on the transaction.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Since its creation in 2017, The Independents has established itself as a major player by bringing together renowned agencies from around the world. The group focuses on strategy, creativity, events, public relations, data management and influence, and embodies excellence in its field. It brings together leaders such as Bureau Betak, K2, Karla Otto, Prodject, Lefty and The Qode.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Now a strategic and creative agency specializing in social media, content and influence, CTZAR has evolved from a private network of trendsetters in 2008, focused on word of mouth, into a company that puts brands at the heart of conversations so they can stand out among digital communities.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This combination gives CTZAR a global platform across 10 countries to strengthen its international presence, notably in Asia, the United States, the Middle East and several European countries. In addition, synergies with the group&#8217;s other agencies will make it possible to optimize client management and bring each agency&#8217;s expertise to bear in addressing challenges holistically, while taking into account the cultural specificities of each market.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Camille Olivier and Thomas Silve, co-founders of CTZAR, said: &#8220;We are delighted to join The Independents group and this family of extremely prestigious agencies. A new chapter is opening in CTZAR&#8217;s history, with the ambition of expanding our international presence and providing local expertise for our clients&#8217; global challenges. The collaborative dynamic between the agencies makes it easier to serve clients effectively at every level.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The Independents, which has just completed a major funding round, plans to double in size by 2025 by acquiring new complementary agencies around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Independents, the international communications group, is acquiring CTZAR, a pioneering agency in social media marketing and influence. Joffe &amp; Associ\u00e9s (Christophe Joffe, Mathilde Vasseur and Carla Ferron) advised Tsartup on the transaction. &nbsp; Since its creation in 2017, The Independents has established itself as a major player by bringing together renowned agencies from around [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Independents acquires marketing pioneer CTZAR &#8211; Joffe &amp; Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Independents acquires marketing pioneer CTZAR\" \/>\n<meta property=\"og:description\" content=\"The Independents, the international communications group, is acquiring CTZAR, a pioneering agency in social media marketing and influence. Joffe &amp; Associ\u00e9s (Christophe Joffe, Mathilde Vasseur and Carla Ferron) advised Tsartup on the transaction. &nbsp; Since its creation in 2017, The Independents has established itself as a major player by bringing together renowned agencies from around [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\" \/>\n<meta property=\"og:site_name\" content=\"Joffe &amp; Associ\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T08:46:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T12:31:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valentin Poitou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JoffeAssocies\" \/>\n<meta name=\"twitter:site\" content=\"@JoffeAssocies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentin Poitou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\"},\"author\":{\"name\":\"Valentin Poitou\",\"@id\":\"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc\"},\"headline\":\"The Independents acquires marketing pioneer CTZAR\",\"datePublished\":\"2023-07-07T08:46:07+00:00\",\"dateModified\":\"2026-09-29T12:31:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\"},\"wordCount\":305,\"image\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png\",\"articleSection\":[\"Deals\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\",\"url\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\",\"name\":\"The Independents acquires marketing pioneer CTZAR &#8211; Joffe &amp; Associ\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/www.joffeassocies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png\",\"datePublished\":\"2023-07-07T08:46:07+00:00\",\"dateModified\":\"2026-09-29T12:31:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage\",\"url\":\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png\",\"contentUrl\":\"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png\",\"width\":800,\"height\":348},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.joffeassocies.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Independents acquires marketing pioneer CTZAR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joffeassocies.com\/#website\",\"url\":\"https:\/\/www.joffeassocies.com\/\",\"name\":\"Joffe &amp; Associ\u00e9s\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joffeassocies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc\",\"name\":\"Valentin Poitou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.joffeassocies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/747f77ed431582465814b5606637910b42405f7eb0063e215b2f68990a7befab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/747f77ed431582465814b5606637910b42405f7eb0063e215b2f68990a7befab?s=96&d=mm&r=g\",\"caption\":\"Valentin Poitou\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Independents acquires marketing pioneer CTZAR &#8211; Joffe &amp; Associ\u00e9s","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/","og_locale":"en_US","og_type":"article","og_title":"The Independents acquires marketing pioneer CTZAR","og_description":"The Independents, the international communications group, is acquiring CTZAR, a pioneering agency in social media marketing and influence. Joffe &amp; Associ\u00e9s (Christophe Joffe, Mathilde Vasseur and Carla Ferron) advised Tsartup on the transaction. &nbsp; Since its creation in 2017, The Independents has established itself as a major player by bringing together renowned agencies from around [&hellip;]","og_url":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/","og_site_name":"Joffe &amp; Associ\u00e9s","article_published_time":"2023-07-07T08:46:07+00:00","article_modified_time":"2026-09-29T12:31:02+00:00","og_image":[{"width":800,"height":348,"url":"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png","type":"image\/png"}],"author":"Valentin Poitou","twitter_card":"summary_large_image","twitter_creator":"@JoffeAssocies","twitter_site":"@JoffeAssocies","twitter_misc":{"Written by":"Valentin Poitou","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#article","isPartOf":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/"},"author":{"name":"Valentin Poitou","@id":"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc"},"headline":"The Independents acquires marketing pioneer CTZAR","datePublished":"2023-07-07T08:46:07+00:00","dateModified":"2026-09-29T12:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/"},"wordCount":305,"image":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png","articleSection":["Deals"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/","url":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/","name":"The Independents acquires marketing pioneer CTZAR &#8211; Joffe &amp; Associ\u00e9s","isPartOf":{"@id":"https:\/\/www.joffeassocies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage"},"image":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png","datePublished":"2023-07-07T08:46:07+00:00","dateModified":"2026-09-29T12:31:02+00:00","author":{"@id":"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc"},"breadcrumb":{"@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#primaryimage","url":"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png","contentUrl":"https:\/\/www.joffeassocies.com\/wp-content\/uploads\/2023\/07\/M6-juillet-2023-site-Recupere.png","width":800,"height":348},{"@type":"BreadcrumbList","@id":"https:\/\/www.joffeassocies.com\/en\/the-independents-acquires-marketing-pioneer-ctzar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.joffeassocies.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Independents acquires marketing pioneer CTZAR"}]},{"@type":"WebSite","@id":"https:\/\/www.joffeassocies.com\/#website","url":"https:\/\/www.joffeassocies.com\/","name":"Joffe &amp; Associ\u00e9s","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joffeassocies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.joffeassocies.com\/#\/schema\/person\/e5592630e308ed4af81e692625cca7bc","name":"Valentin Poitou","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.joffeassocies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/747f77ed431582465814b5606637910b42405f7eb0063e215b2f68990a7befab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/747f77ed431582465814b5606637910b42405f7eb0063e215b2f68990a7befab?s=96&d=mm&r=g","caption":"Valentin Poitou"}}]}},"_links":{"self":[{"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/posts\/17151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/comments?post=17151"}],"version-history":[{"count":2,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/posts\/17151\/revisions"}],"predecessor-version":[{"id":17276,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/posts\/17151\/revisions\/17276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/media\/8133"}],"wp:attachment":[{"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/media?parent=17151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/categories?post=17151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joffeassocies.com\/en\/wp-json\/wp\/v2\/tags?post=17151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}