Creation of Nomadia, French champion of SaaS solutions for drifter professionals

Deals / 19 October 2021

Created in 2021, Nomadia is the first French publisher to offer a complete range of SaaS solutions for smart mobility, to meet all the needs of mobile professionals: salespeople, technicians and delivery drivers

Article by Nomadia Group, published


Nomadia symboliss the entrepreneurial dynamics of tech in France and aims to promote local know-how at an international level.


Nomadia is the result of the merger of three renowned French software publishers with complementary expertise in the field of mobility: GEOCONCEPT (route and schedule optimisation, field service management, GIS and geomarketing), DANEM (mobile business applications for sales representatives, delivery drivers and technicians) and B&B Market (CRM SFA, consulting and data for the consumer goods and retail industries).


Operating in a market that is growing by 15% per year and is expected to exceed 30 billion euros by 2026, Nomadia responds to the growing need of companies to manage the activities of their professionals in the field in real time. These professionals, who spend an average of 30% of their working time on the road, share the need to optimise the management of their interventions to gain operational efficiency and improve customer satisfaction. This need has increased since the beginning of the pandemic, with a hybrid work organisation and, above all, new requirements for connectivity to access data everywhere and at all times.


Operational gains and a CSR asset


Through advanced optimisation algorithms, mobile business applications, sales cycle automation capabilities, and data and consulting offerings, Nomadia’s solutions help companies address their key operational performance and profitability challenges with a promise of 20% productivity gains.


In addition, Nomadia’s solutions address the increasing attention companies are paying to their environmental footprint (with a reduction in CO2 emissions of up to 30% for users of route optimisation solutions) and employee well-being (scheduling optimisation tools that take into account employee constraints in the distribution of missions).


The Nomadia group’s 1,500 customers have already been able to take advantage of all these benefits, whether in logistics with Colis Privé or Cdiscount, in energy with Engie, GRDF, Dalkia or Suez, in healthcare with Johnson&Johnson or Pfizer, in industry with Otis or Veolia, and in all other sectors with mobile professionals, from small and medium-sized businesses to large corporations.


Growth ambitions in France and internationally


By establishing itself as a new French champion of mobility with a rich catalog of complementary solutions for mobile professionals, Nomadia enjoys a unique positioning, industry recognition (in 2021 hailed for the 4th time in a row by Gartner in its FSM Magic Quadrant) and a first-rate customer portfolio that will enable it to win new market share in France and accelerate its growth at an international scale, particularly in Europe and the United States.


Reunited since the beginning of the summer, the three companies have already initiated the first steps of their integration in order to rapidly leverage their commercial and technological synergies. In September 2021, the brands of the three combined players will change. They will be complemented by the words “by Nomadia” to gradually become a single commercial brand: Nomadia.


“The creation of a new leader is excellent news and a strength for our customers. We are now offering them a common and enhanced platform to benefit from leading solutions for the management of their critical missions in the field. This combination of three technological gems is also a vector for the dissemination of French know-how as well as an innovation gas pedal, leading to an offer capable of competing with solutions that until now have only been offered by major international publishers. With Nomadia, mobility becomes an asset and no longer a constraint.”

Fabien Bréget, CEO and founder of Nomadia


Nomadia has 170 employees, more than a third of whom are dedicated to research and development. The group is clearly committed to innovation, with many projects coming, particularly in the fields of electro-mobility, IoT, Artificial Intelligence and Machine Learning, augmented reality and Industry 4.0 (augmented technician).


About GEOCONCEPT by Nomadia


For 30 years, GEOCONCEPT, a French publisher of geographic optimisation software solutions for professionals, has been a world leader in field service planning and route optimisation. Recognised as a major player in Field Service Management and Vehicle Routing & Scheduling by Gartner, GEOCONCEPT optimises the daily movements of 155,000 resources worldwide.


GEOCONCEPT has offices in Paris, Grenoble and Caen, and offices in the United States, China, India and Switzerland. GEOCONCEPT’s solutions are also resold by strategic partners in many countries, including the United Kingdom, Mexico, Brazil and Japan.


About Danem by Nomadia


Since 1996, Danem has been the specialist in nomadic business solutions and applications. A true French pioneer in IT mobility, the publisher designs and markets mobility solutions for mobile staff to optimise relations with customers, field teams and headquarters. More than 300 companies and more than 12,000 people use the complete software and hardware solutions of the Ile-de-France-based company every day. Through its business applications, Danem offers solutions for taking orders, distributing and tracking packages, managing and planning technicians’ interventions, and even selling on a drop-off basis.


Danem is based in France, but also distributes its solutions in French-speaking African countries and in Europe (Belgium, Italy, etc.).


About B&B Market by Nomadia


Since 1991, B&B Market has been a key Frenchactor, a specialised publisher of CRM SFA solutions and customised services dedicated to the consumer goods and distribution sector: Audit, Consulting (Sales organisation and optimisation, business data supply, etc.). More than 100 companies and 2,300 sales representatives use its solutions every day.


Structured around a double expertise, Consulting/Data and CRM SFA, B&B Market accompanies and advises Sales Departments in the processing and analysis of their commercial data, in the rationalisation of their sales force and in the improvement of operational productivity with powerful tools and Business Intelligence.


Joffe & Associés advised BPI France with a team composed of Thomas Saltiel, partner, and Johann Mendez, associate.

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