BCTG Avocats advised Uber Eats, the number one home meal delivery service in France*, on the signing of its partnership with the FFF, while Joffe & Associés assisted the French Football Federation (Fédération Française de Football) on the transaction.
Le Monde du Droit, September 2, 2022
Concluded for a period of three years, from June 2022 through the Women’s Euro in 2025, this partnership confirms the commitment of BCTG Avocats and Joffe & Associés to the sports sector, and to the world of football in particular. Through this partnership, Uber Eats becomes a major partner of the French national teams and of amateur football.
Augustin Nicolle, Partner in the Corporate/M&A department, and Gaëlle Bloret-Pucci, Partner in the Intellectual Property department at BCTG Avocats, advised Uber Eats on all legal aspects of the transaction, from negotiating the partnership to drafting the related contracts.
The FFF (French Football Federation) was advised by Romain Soiron, Partner at Joffe & Associés, who heads the firm’s sports practice, and Alvyn Gobardhan, Counsel.
BCTG Avocats had already advised Uber Eats in 2019 on the signing of its sponsorship partnership with the Ligue de Football Professionnel (LFP). “We are delighted to once again support Uber, through its subsidiary Uber Eats, in a partnership that embodies innovation, proximity and sharing, all strong values that we share with our clients,” said Augustin Nicolle, Partner at BCTG Avocats.
The partnership was also arranged with Fuse France, the sports marketing arm of the Omnicom Media Group network, which supports Uber Eats across its entire football strategy.
