We are delighted to support this exciting growth project, led by an outstanding executive who has succeeded in bringing together a high-quality team.
Founded in 2003, ITFACTO is a French company specializing in outsourced media, marketing, and communications programs in the B2B space. It provides B2B marketing services to around 400 clients, including IBM, Microsoft, Oracle, and Dell.
Following the acquisitions of Newslead and Odeo in 2014 and 2016, respectively — both of which also specialized in B2B marketing services — ITFACTO became the majority shareholder of IT News Info in 2018. The group is a leading technology media company whose business model is also based on B2B marketing services.
Since 2018, the Group has completed three further acquisitions: French start-up ecosystem platform Myfrenchstartup, Le Moniteur du Commerce International (Le MOCI), and communications agency ND Conseil. These transactions have enabled it to accelerate growth and diversify its activities. As a result, the Group has grown its revenue from €4 million to €13 million and now employs 154 people, up from 92 in 2018.
Nicolas Beaumont, CEO of ITFACTO Group: « Since 2018, we have found the team to be extremely professional, closely attuned to our business challenges, complementary in its expertise, and always available. Our development is closely tied to the team we have built with our investor group and advisors, so it was an obvious choice for us to renew and further strengthen our financial structure with the same group. »
Axel Piriou, Investment Director at Bpifrance, adds: « We are impressed by the Group’s growth trajectory since 2018, which we have supported in particular through our SME Accelerator 5 program. Thanks to the renewed confidence of Nicolas Beaumont and his teams, we hope this transaction will enable new senior managers to join the project as the Group continues to pursue its strong development and diversification strategy. »
Guillaume Guin, Investor at CEIDF Capital Investissement, adds: « We are delighted to support this exciting growth project, led by an outstanding executive who has succeeded in bringing together a high-quality team. »
TRANSACTION PARTICIPANTS
Investors
- Bpifrance Investissement: Axel Piriou, Tiphaine Gonnet
- Caisse d’Epargne Île de France Capital Investissement: Guillaume Guin
- Sopromec Participations: Stéphane Roy, Stéphane Taunay
- Banque Populaire Rives de Paris (Arranger): Aude El Gemayel, Celian Dequesne, Chekib Bensalah
- Caisse d’Epargne Île de France: Antoine Di-Folco
- Investors’ Legal Counsel: Joffe & Associés – Virginie Belle, Romain Soiron, Paddy Pascot
- Debt & Financing Advisor: Le Comptoir Financier – Damien Mina
- Company’s Legal Counsel: Placktor Avocats – Olivier Placktor
- Financial Due Diligence Advisor: Cofigex – Jean-Charles Norris, Agathe Leclerc
