The French Bastards increases its capital

Deals / 28 May 2024

The French Bastards

Read the original CFNews article here.


The French Bastards, a true leader in the bakery-pastry market, increases its capital through an equity investment led by Experienced Capital. Joffe & Associés (Thomas Saltiel, Océane Christmann and Alexia Guyot) advised The French Bastards on this transaction.


With sales of almost 10 million euros, 7 sales outlets and 80 employees, the Paris-based company is planning to develop some 50 stores. As such, it is entrusting around 30% of its shares to Experienced Capital, an operational investment fund dedicated to premium brands. By becoming the brand’s second partner behind the founders, who remain the majority shareholders, Experienced Capital has positioned itself in a new territory of premium consumption, with its first investment in the bakery-pastry sector.


With 7 outlets, The French Bastards has so far concentrated on Paris, with stores on rue de Sèvres, near Le Bon Marché, and rue Saint-Denis. Thanks to Experienced Capital’s investment, the chain expects to develop some 50 stores over the next five years, in France (with a first opening in Lille in early June), but also in London.


“We are delighted with this partnership with Experienced Capital, which will enable us to continue to grow our concept and our brand, while preserving our identity and our values,” comment Julien Abourmad, Emmanuel Gunther, David Abehsera and Victor Muraille, founders of The French Bastards, in Experienced Capital’s official press release.



  • Purchaser(s) or Investor(s) : EXPERIENCED CAPITAL PARTNERS
  • Company Corporate Counsel: JOFFE & ASSOCIES , Thomas Saltiel , Océane Christmann
  • Purchaser Corporate lawyer: PROSKAUER , Matthieu Lampel , Aymeric Robine , Edouard Planchon
  • Acq. Competition Lawyer: FAST-UP PARTNERS , Charles Tonlorenzi , Rémi Honoré
  • Acq. DD Financial: D’ORNANO + CO. Lauren Goodenough , Marie-Céline Kauff

partager sur