Joffe & Associés advised Fountaine Pajot, a leading player in the design of recreational boats, in connection with the creation of E-LEKTRA MARINE, a strategic 50/50 joint venture with the Beneteau Group, arising from an unprecedented alliance in the nautical sector.
Joffe & Associés advised Fountaine Pajot, a leading player in the design of recreational boats, in connection with the creation of E-LEKTRA MARINE, a strategic 50/50 joint venture with the Beneteau Group, resulting from an unprecedented alliance in the nautical sector.
This initiative brings together seven leading brands — Beneteau, Jeanneau, Lagoon, Excess, Fountaine Pajot Sailing Catamarans, Fountaine Pajot Yachts, and Dufour — around a single objective: to develop a common standard for electric propulsion and intelligent onboard energy management. By pooling their expertise while preserving their commercial independence, the partners aim to accelerate the transition to low-CO₂-emission sailing and convert 10 to 15% of the global sailing market to electric power by 2030.
Building on already significant experience — low-voltage solutions for mid-sized sailing boats on the Beneteau Group side, and high-voltage hybrid systems for large catamarans at Fountaine Pajot — the two groups are leveraging now-mature technologies and making the strategic choice to converge toward a shared standard.
In this context, E-LEKTRA MARINE relies on an ecosystem of specialized industrial partners to design solutions tailored to different types of vessels and usage profiles, with the ambition of sustainably structuring the electric propulsion market in recreational boating.
In connection with this transaction, the Joffe & Associés team was composed of Christophe Joffe, partner, and Antoine Danieck, associate.
