After several weeks of negotiations, Mobsuccess is delighted to announce the acquisition of Vectaury, a French pioneer in drive-to-store advertising.
Founded nearly 10 years ago, Vectaury was one of the first platforms to enter the French market in this segment.
Combining Technological and Human Intelligence
From a commercial standpoint, the partnership enables the two companies to leverage their complementary expertise and technologies to offer retailers a powerful, comprehensive solution.
Vectaury’s Data Management Platform (DMP), its 20 million unique profiles, and its proprietary algorithms for calculating catchment areas and enabling precise audience targeting will complement Mobsuccess’s platform.
Beyond the technological and commercial synergies, the combination with Vectaury will bring Mobsuccess’s team to nearly 100 experts across fields including media trading, geomarketing, data science, and graphic design, enabling them to support advertisers at every stage of their campaigns.
A Leader in the French Market
“Vectaury has done a fantastic job of evangelizing and democratizing drive-to-store in France. This transaction now allows us to claim leadership of the market,” comments Thomas Fagot, CEO and founder of Mobsuccess.
“We have long believed in the rapid development of local marketing well beyond retail, powered by intelligent data. We were impressed by Mobsuccess’s approach and its ability to scale profitably while pursuing international ambitions. We are delighted to support Mobsuccess in its growth strategy,” says Guillaume Girard, Managing Partner at Jolt Capital, which has been an investor in Vectaury since 2018 and will now become a shareholder in Mobsuccess.
