FAUME is launching a €7 million fundraising campaign

FAUME is an online platform that enables brands to implement solutions and infrastructure related to the second-hand fashion market.

Launched in 2020, Faume is a company whose ambition is to enable brands to tap into the second-hand market by offering a combined technological and logistical solution. It is against this backdrop that the start-up Faume has raised €7 million from Daphni and its long-standing investor Bpifrance, via its Digital Venture fund, to help high-end brands offer a second-hand service. It is worth noting that the company had already raised €2 million in June 2021.

The Paris-based start-up provides brands with a customisable e-commerce site through which their customers can return products free of charge. According to the company’s four founders (Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h and Lucas Patricot), the widespread adoption of second-hand fashion will be driven by brands offering a service that meets customers’ expectations: the standards and quality of new goods.

The start-up already works with more than 30 European brands, including Isabel Marant, Aigle, SANDRO, Balzac Paris, HUGO BOSS, The Kooples, AMI PARIS, and now BA&SH, all of which have committed to this initiative alongside Faume. The values championed by FAUME are clear: circular, less polluting transactions, all without compromising on customers’ sense of fashion.

This fundraising round was led by FAUME’s Yellow fund, alongside Bpifrance Digital Venture and other major angel investors (Thibaud Hug de Larauze, Stanislas de Quercize, Michael Benabou, BERRY SERVICES, etc.).

“The customer experience is at the heart of our value proposition. Brands must indeed offer an experience that stands out from what is currently available, particularly in the face of platforms such as Vinted, Vestiaire Collective and LeBonCoin, which have made second-hand shopping mainstream,” explains Aymeric Déchin.

Partners: Thomas SALTIEL, Mathilde VASSEUR et Charlotte VIANDAZ.