LE MAG J&A

LE MAG J&A

J&A ADVISED SOCADIF ON ITS INVESTMENT IN FINTECH GREENWAY, WHICH HAS COMPLETED A €32M FUNDRAISING ROUND, INCLUDING €2M IN EQUITY

Deals / 22 September 2025

Joffe & Associés advised Socadif on its investment in Greenway, a French fintech raising €32M (including €2M in equity) for its “all-in-one” business card integrating expense management and ESG criteria.

Joffe & Associés advised Socadif on its investment in Greenway, a French fintech that has developed the first “all-in-one” corporate card integrating expense management and ESG criteria, as part of a €32 million fundraising round, including €2 million in equity.

 

This transaction will enable Greenway to accelerate the adoption of its innovative solution in France and across Europe. The round brings together Socadif Capital Investissement, leading business angels, as well as a pool of institutional investors.

 

With these new financial resources, Greenway will be able to strengthen its teams to meet the growing demand from companies seeking to optimize their expense management. Its smart card centralizes payments, automates expense reporting, and integrates ESG indicators—addressing for the first time two major challenges for mid-caps and large corporations that were long considered irreconcilable: the rationalization of financial technologies and the integration of ESG considerations.

 

As part of this transaction, the Joffe & Associés team included Virginie Belle, partner, and Alexia Guyot, associate.

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