CFNEWS article by Lucas Djeffal, published on March 28, 2022, at 1:51 p.m.
« Although it is still a very young and relatively underdeveloped market, France’s long-term bicycle leasing market with an option to purchase has significant potential. By comparison, Germany has 1.5 million leased bicycles, » notes Olivier Issaly, Zenride’s new president. A member of the 50 Partners executive network, this serial entrepreneur, who also founded video game studio Owlient, acquired by Ubisoft in 2011 (see below), joined the company in 2019 as Chief Technology Officer.
The company’s founders, Antoine Repussard and Thomas Beaurain, who launched Zenride in 2018, respectively oversee sales and marketing. With the ambition of reaching its German neighbor’s sales volumes while helping drive the growth of low-carbon mobility, the management team is bringing impact and transportation investors onto the shareholder base.
Alter Equity, which recently closed its second €110 million FPCI dedicated to financing companies aligned with the UN Sustainable Development Goals (see below), is leading the €5.6 million round, syndicated directly, with RATP Capital Innovation, a fund launched in 2017 to support start-ups, also participating. Founders Futures and several business angels are joining the round as well, having already backed Zenride’s €550,000 seed round in 2020. They include Christophe Courtain (Flex-O), Cyril Vermeulen (Aliquini), and Justin Ziegler (PriceMinister).
The overall financing amounts to €8 million, including loans from Bpifrance that are currently being secured.
More than 1,000 bikes in circulation
Zenride offers companies with more than 1,000 employees a package covering most of the cost of a bicycle leasing program, including the bike itself, insurance, and maintenance. More than 1,000 employees across 60 companies, including Veolia, Saint-Gobain, AXA, and Accor, now have access to a bike, paying one-third of the monthly lease cost themselves — “around €30 a month” — with the option to purchase it at the end of the three-year contract. Prices vary depending on the model, with 80% of the bikes provided, for example, being electric-assist models.
The young company sources its bikes through a network of 150 partner stores, including Decathlon outlets. The latest financing will fund a recruitment drive aimed at quadrupling its current 10-person workforce, primarily by hiring sales staff. Zenride is therefore targeting a sixfold increase in sales this year, after signing €2.5 million worth of contracts last year.
Transaction participants
Target Company: ZENRIDE
Acquirer or Investor: ALTER EQUITY, Félix Mounier, RATP CAPITAL INNOVATION, Stéphanie Bourgeais, FOUNDERS FUTURE, BUSINESS ANGELS, Christophe Courtin, Cyril Vermeulen, Justin Ziegler
Corporate Law Firm: JOFFE & ASSOCIÉS, Thomas Saltiel Charlotte Viandaz