Category: Deals

After several weeks of negotiations, Mobsuccess is delighted to announce the acquisition of Vectaury, a French pioneer in drive-to-store advertising.

Founded nearly 10 years ago, Vectaury was one of the first platforms to enter the French market in this segment.

 

Combining Technological and Human Intelligence

 

From a commercial standpoint, the partnership enables the two companies to leverage their complementary expertise and technologies to offer retailers a powerful, comprehensive solution.

Vectaury’s Data Management Platform (DMP), its 20 million unique profiles, and its proprietary algorithms for calculating catchment areas and enabling precise audience targeting will complement Mobsuccess’s platform.

Beyond the technological and commercial synergies, the combination with Vectaury will bring Mobsuccess’s team to nearly 100 experts across fields including media trading, geomarketing, data science, and graphic design, enabling them to support advertisers at every stage of their campaigns.

 

A Leader in the French Market

 

“Vectaury has done a fantastic job of evangelizing and democratizing drive-to-store in France. This transaction now allows us to claim leadership of the market,” comments Thomas Fagot, CEO and founder of Mobsuccess.

“We have long believed in the rapid development of local marketing well beyond retail, powered by intelligent data. We were impressed by Mobsuccess’s approach and its ability to scale profitably while pursuing international ambitions. We are delighted to support Mobsuccess in its growth strategy,” says Guillaume Girard, Managing Partner at Jolt Capital, which has been an investor in Vectaury since 2018 and will now become a shareholder in Mobsuccess.

 

Maddyness article, available here: https://www.maddyness.com/2022/05/04/cashbee-aiguille-epargne-particuliers-vers-meilleur-placement/

 

Cashbee press release, available here: CP_Cashbee_Levée de fonds_040522

 

And that makes two. On Wednesday, May 4, 2022, Cashbee announced a new €5.5 million funding round. The FinTech, backed by La Banque Postale, My Money Group, and business angels, will use the proceeds to “accelerate the development of its all-in-one, responsible savings app.”
The platform gives users access to a wide range of investment products and places a strong emphasis on customer experience in an effort to appeal to as broad an audience as possible. Three years after its launch, the start-up says the assets entrusted to it by users — whose exact number it does not disclose — have reached €140 million, leading it to describe itself as “the benchmark for mobile savings in France.”

 

Building brand awareness through partnerships

 

Cashbee, which raised €1.1 million in seed funding in 2019, has developed an interest-bearing savings account that it says is “among the best-performing products on the market.” According to its website, the interest rate is 2% for the first three months, followed by 0.6% thereafter.
Beyond this fairly conventional savings account, users of the mobile app can also invest in a managed life insurance policy, real estate, or socially responsible investment (SRI) funds. Cashbee says it “ensures that the level of risk is tailored to each user’s profile.” The free-to-use platform features an algorithm that generates personalized investment recommendations.

 

The start-up, whose app is available on Android and iOS, says it “offers savings products to the communities of unicorns such as Qonto and Lydia.” It has made securing partnerships of this kind one of its strategic priorities in order to build brand awareness.
Cashbee says opening an account takes no more than six minutes, arguing that this speed is one of its key advantages over traditional banks, whose administrative processes are often criticized as cumbersome. At the same time, it maintains the same level of security: its service is licensed by the French Prudential Supervision and Resolution Authority (ACPR), part of the Banque de France, while users’ deposits are held with French bank My Money Bank. This means they are covered by the Deposit Guarantee and Resolution Fund for up to €100,000 in the event of a problem.

 

It is worth noting that the start-up’s participation in Platform58, La Banque Postale’s incubator, played a role in the bank’s decision to invest. “This holds particular significance for us. We are convinced of the relevance of its offering, which makes saving simpler and more accessible, in line with our commitment to serving the public interest,” commented Olivier Lévy-Barouch, Deputy CEO of La Banque Postale, in charge of Finance and Strategy, in a press release. He added that he was “confident in the team’s ability to accelerate its development in France and across Europe.”
Cashbee is therefore expected to soon turn its attention to international expansion.

CFNEWS article by Baptiste Rubat du Mérac, published on April 22, 2022, at 6:46 p.m.

 

Nannybag is one of the start-ups hit hardest by the Covid-19 pandemic. Its online luggage-storage service, which operates through partner shops, was affected by both the closure of retail outlets and hotels and the sudden halt in tourism. “Even though we quickly reduced our headcount and costs, we were still burning cash. One option was to raise another round from investors, but at a lower valuation, which would have resulted in significant dilution and was therefore not particularly appealing. We opted instead to partner with an industry player,” explains Matthieu Ballester, who co-founded the company with Samir Senouci. That industry player is Pickup, a subsidiary of GeoPost (La Poste) and operator of a network of parcel pickup points. It is acquiring a 49% stake in Nannybag, resulting in the full exit of financial investors Fa Dièse and Luxembourg-based Expon Capital, as well as the company’s 25 business angels. They include Jean-Romain Lhomme (formerly of Colony Capital), Olivier Lebel (formerly of the French Red Cross and Médecins du Monde), Christian Veigneau (formerly of LeGuide.com), Fabienne and Jean-Marie Rétif (formerly of Billetreduc.com), Géraldine Le Meur (FrenchFounders), and Quentin Chidaine (RBC Capital Markets). The investors had subscribed to a €1.3 million capital increase in October 2019 (see below).

 

Nannybag follows in Eelway’s footsteps

The two executives are selling part of their shares but will remain just above a majority stake. According to Matthieu Ballester, there are no plans to sell the remaining shares, with the state-owned group committing at this stage to provide financing to the start-up in the form of an interest-free loan. For Pickup/GeoPost, this marks a second transaction in the luggage-services space, following its acquisition of Eelway’s assets in June 2020. Eelway offered travelers a luggage collection and handling service, with bags then delivered to the airport, for example. Despite raising two rounds from business angels and investors including Bpifrance, Axeleo, NCI, and Normandie Participations, the Normandy-based company filed for bankruptcy in January 2020 (see below). Interestingly, one of Eelway’s founders advised Nannybag’s founder to approach La Poste.

 

Headcount cuts and closure of the Montreal and Singapore offices

The pandemic forced the online luggage-storage service to drastically scale back its operations, cutting its workforce from 30 to 6 employees and closing its offices in Montreal and Singapore, which had opened just three and one months earlier, respectively. After a summer 2021 in which sales were still half those of summer 2019, the business only returned to pre-Covid levels two months ago. Today, Nannybag’s network spans 500 cities and 10,000 shops and hotels, with the business also benefiting from promotional partnerships, for example, with Portuguese airline TAP, Carrefour, and Airbnb. Luggage storage accounts for 80% of the start-up’s revenue. Nannybag charges €6 per bag per day and takes a 50% commission. Its main competitor, Italy’s Radical Storage, charges €1 less but does not offer a sealing system, unlike its French counterpart.

 

3,000 pickup locations to join nannybag’s 10,000-strong network

The remainder of Nannybag’s revenue comes from an outsourced luggage-transport service. By partnering with La Poste, Nannybag plans to add a third service: luggage collection from Paris hotels by bike couriers from Stuart, a subsidiary of the state-owned group. The bags would then be consolidated and transported to the airport by truck. The launch of this new service is not expected before summer 2023. In the meantime, the synergies between Pickup and its 49%-owned subsidiary will not materialize immediately either, as 3,000 of the 16,000 locations in Pickup’s network are expected to offer Nannybag’s luggage-storage service within a year, diversifying their business beyond parcel collection.

 

Transaction participants

 

• Target Company: NANNY BAG
• Acquirer or Investor: PICKUP SERVICES
• Sellers: EXPON CAPITAL, FA DIÈSE, BUSINESS ANGELS, FOUNDERS
• Financial Due Diligence Advisor to the Acquirer: CROWE HAF, Thomas Corbineau, Julien Latrubesse, Martin Lecina
• Corporate Law Firm: JOFFE & ASSOCIÉS, Thomas Saltiel, Antoine Lamy

Article by Gadsme, April 8, 2022

 

Gadsme, the only interactive AdTech platform delivering high-quality, immersive brand experiences through in-game advertising, has secured an $8 million seed investment just 11 months after launching. With investors including Galaxy Interactive and Ubisoft, Gadsme will use the funding to build out its team and invest in key talent as it scales the business to meet growing demand.

With Gadsme, immersive ads can now be served dynamically, while its unique technical capabilities enable genuine performance campaigns for the first time, benefiting advertisers across all platforms.

With more than 3 billion gamers worldwide, each spending hours playing their favorite games, billions of advertising impressions are now available. Unlike full-screen video or interstitial ads, which can interrupt the gaming experience, Gadsme focuses on non-intrusive ad formats that blend seamlessly into the gameplay and feel native to the gaming environment.

These ad formats work across all game genres, devices, and geographies. They are particularly attractive to brand advertisers, who demand brand-safe environments and privacy-compliant targeting capabilities — both of which Gadsme provides.

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Gadsme was founded in 2019 by digital media experts Guillaume Monteux and Luc Vauvillier, whose previous company, miLibris, was acquired by Altice Group. Completing the founding trio is Simon Spaull, former Vice President of Corporate Development at AppLovin, where he played a key role in the company’s remarkable growth.

This seed investment was strategically and selectively assembled from a pool of gaming and digital industry experts who believe in Gadsme’s vision and bring extensive experience and targeted expertise to further develop the product and customer experience. In Ubisoft’s case, the company began working with Gadsme before making a strategic investment, confirming the strength of Gadsme’s market proposition and the opportunity presented by the sector. The gaming market was recently valued at $134 billion, making gaming the new medium of choice for brands.

“For more than two years, the three of us as co-founders have been building the company to create the most technically advanced immersive advertising solution. When some of the world’s leading video game companies endorsed our approach, we knew we were ready to raise funding and scale the business. For this round, we wanted to find partners who could bring extensive knowledge and expertise to our company — not just capital, but genuine industry experience and insights from the very sector in which we operate. With Galaxy Interactive, alongside other founders of major gaming companies as shareholders, we are now ready to put our vision into action.”

said Guillaume Monteux, CEO and co-founder.

The result of their collaboration is Gadsme: a platform that has been built, tested, and refined into an innovative core product based on cutting-edge technology, now backed by unprecedented industry support, including multi-million-dollar investments from some of the world’s best-known game publishers.

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Gadsme’s immersive SDK is already integrated into a number of leading game studios, including Lion Studios, Ubisoft, Tilting Point, TapNation, and Voodoo, bringing brand-safe, premium advertising to a broad audience.

“We had met with several companies in the in-game advertising space, but Gadsme’s product and team really aligned with our beliefs and vision. Guillaume and his team are a natural fit for our portfolio, and their attention to detail, unique approach, and laser-focused vision reflect what we believe is the right path forward. We are excited about the space and look forward to supporting Gadsme in its mission to put the player experience first by connecting brands with highly engaged audiences. These intersections will continue to play an important role in this new digital frontier, and we believe the Gadsme team can make a real impact.”

said Sam Englebardt, CEO of Galaxy Interactive.

“Our cross-platform technology has been meticulously designed to provide studios with a long-term partnership that generates continuous, incremental revenue from their games. While in-game advertising has been a topic for 20 years, we now see a clear opportunity in the market to create something fresh and different — something that drives revenue while generating measurable brand engagement within games.”

said Simon Spaull, CRO and co-founder.

Gadsme is the only in-game advertising company in the world capable of running performance media campaigns within games, giving brands a unique opportunity to measure KPIs while reaching audiences within the walled gardens of gaming. At the same time, it enables studios to cross-promote other games in their portfolios. This is a truly unique proposition and a significant new commercial opportunity for the gaming ecosystem.
Our technology fully integrates brand advertising into the gaming experience through immersive ads that are dynamic, contextually targeted, and designed to deliver positive experiences for players. We are excited to see how the AdTech industry continues to evolve in 2022 and to play a key role in connecting game studios and brands.

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Gadsme’s product delivers the same high-quality, positive experience for brands and game studios alike. Its patented ad-viewability technology is unique in the gaming industry, ensuring transparency and reliable reach for brands, while the combination of an intuitive self-service platform and seamless SDK integration has created an exceptionally positive experience for developers. Gadsme’s next-generation platform has been developed in-house for more than two years, is metaverse-ready, and is ideally positioned to offer a range of solutions designed to maximize results for both advertisers and game studios.

Luc Vauvillier, CTO and co-founder, adds:

“We knew exactly how to develop our product to ensure stability and success. We had heard about the many technical challenges studios had previously faced with in-game advertising platforms. From the outset, our goal was to make sure our product was stable, reliable, and fit for purpose. Our proprietary architecture is ready to support future opportunities across gaming and metaverse advertising.”

Gadsme is known for its technical excellence and is now focused on delivering unmatched returns for game companies while driving superior ROAS for advertisers.

CFNEWS article by Lucas Djeffal, published on March 28, 2022, at 1:51 p.m.

 

« Although it is still a very young and relatively underdeveloped market, France’s long-term bicycle leasing market with an option to purchase has significant potential. By comparison, Germany has 1.5 million leased bicycles, » notes Olivier Issaly, Zenride’s new president. A member of the 50 Partners executive network, this serial entrepreneur, who also founded video game studio Owlient, acquired by Ubisoft in 2011 (see below), joined the company in 2019 as Chief Technology Officer.
The company’s founders, Antoine Repussard and Thomas Beaurain, who launched Zenride in 2018, respectively oversee sales and marketing. With the ambition of reaching its German neighbor’s sales volumes while helping drive the growth of low-carbon mobility, the management team is bringing impact and transportation investors onto the shareholder base.
Alter Equity, which recently closed its second €110 million FPCI dedicated to financing companies aligned with the UN Sustainable Development Goals (see below), is leading the €5.6 million round, syndicated directly, with RATP Capital Innovation, a fund launched in 2017 to support start-ups, also participating. Founders Futures and several business angels are joining the round as well, having already backed Zenride’s €550,000 seed round in 2020. They include Christophe Courtain (Flex-O), Cyril Vermeulen (Aliquini), and Justin Ziegler (PriceMinister).
The overall financing amounts to €8 million, including loans from Bpifrance that are currently being secured.

 

More than 1,000 bikes in circulation

Zenride offers companies with more than 1,000 employees a package covering most of the cost of a bicycle leasing program, including the bike itself, insurance, and maintenance. More than 1,000 employees across 60 companies, including Veolia, Saint-Gobain, AXA, and Accor, now have access to a bike, paying one-third of the monthly lease cost themselves — “around €30 a month” — with the option to purchase it at the end of the three-year contract. Prices vary depending on the model, with 80% of the bikes provided, for example, being electric-assist models.
The young company sources its bikes through a network of 150 partner stores, including Decathlon outlets. The latest financing will fund a recruitment drive aimed at quadrupling its current 10-person workforce, primarily by hiring sales staff. Zenride is therefore targeting a sixfold increase in sales this year, after signing €2.5 million worth of contracts last year.

 

Transaction participants

Target Company: ZENRIDE
Acquirer or Investor: ALTER EQUITY, Félix Mounier, RATP CAPITAL INNOVATION, Stéphanie Bourgeais, FOUNDERS FUTURE, BUSINESS ANGELS, Christophe Courtin, Cyril Vermeulen, Justin Ziegler
Corporate Law Firm: JOFFE & ASSOCIÉS, Thomas Saltiel Charlotte Viandaz

CFNEWS article by Houda El Boudrari, published on March 14, 2022, at 6:16 p.m.

 

Nearly 35 years after its founding, Atelier de Recherches & de Conceptions (ARC) is changing hands, with founder Eric Lechevalier handing over to Stéphane Houette, a former head of the Industry practice at Capgemini Consulting.

 

The MBI is supported by a minority investment from Normandie Participations, which invested at the lower end of its €500,000 to €5 million range dedicated to growth and succession transactions. “We initiated the introduction between the seller and Stéphane Houette, who had the strongest profile to drive the development and ensure the long-term future of this local industrial gem,” says Matthieu Rabeisen, Investment Director at the regional investor, which was established by the Normandy regional council and has €100 million in investment capacity

 

€6 Million in sales, half of It generated through exports

 

Based in Offranville, in the Seine-Maritime department, ARC (Atelier de Recherches & de Conceptions) designs and manufactures standard and custom tying and baling machines and production lines, primarily for meat processors, market gardeners, and horticultural growers.
Founded in 1988 as an engineering firm serving the motorsport industry, the Normandy-based company specialized in knotting machinery in 1989 and joined the small circle of baling-machine manufacturers. In this niche market, which has only a handful of players across Europe, the French SME has already established itself as a significant player, generating €6 million in sales.

 

Stéphane Houette, Atelier de Recherches et de Conceptions (ARC): “What attracted me to the company was its ability to innovate and to meet its customers’ specific needs as closely as possible,” says Stéphane Houette, who was also won over by ARC’s eco-friendly approach, with its products seen as an alternative to plastic packaging. This positioning should enable the company to capture additional market share and accelerate its international expansion, which is already well underway, with nearly half of its sales generated through exports.

CFNEWS article by Jean-Philippe Mas, published on March 17, 2022, at 10:51 a.m.

 

EMP Rotomoulage plans to increase its production capacity through a new shareholder restructuring. In 2018, the manufacturer of rotomolded plastic components appointed William Digne as its new CEO, succeeding the founder’s two sons, Cyril and Samuel Delamaire. The MBI brought several financial investors on board, including lead investor Amundi PEF, NCI, Unexo, and BNP Paribas Développement, which collectively acquired a majority stake.
Nearly four years later, G2 Invest, the CEO’s long-standing financial advisor, organized a competitive bidding process involving a select group of financial investors. Altur Investissement emerged as the winner and became the company’s new reference minority shareholder. The listed investment firm invested at the upper end of its €1 million to €5 million target range.
The transaction also enables William Digne to increase his stake and become the majority shareholder. The investor pool is rounded out by existing shareholders BNP Paribas Développement and Unexo, which are reinvesting part of their sale proceeds.
The senior debt financing the transaction is being provided by the company’s long-standing banking partners, LCL, CIC Ouest, and Crédit Agricole Ille-et-Vilaine, acting as arrangers, with BNP Paribas and Banque Populaire Grand Ouest also participating.

 

A new facility in the coming months

 

Based in Dol-de-Bretagne, in the Ille-et-Vilaine department, and employing around 70 people, EMP Rotomoulage specializes in the development and production of custom rotomolded components. The company manufactures more than 130,000 parts a year, processing over 2,300 tonnes of polyethylene. Its products, which are 100% recyclable, are supplied to the agri-food, landscaping, containment, and environmental sectors.
Last year, the Breton company generated €15 million in sales, compared with €12 million when Amundi PEF, NCI, Unexo, and BNP Paribas Développement invested. “Our investment thesis is primarily based on the proven ability of William Digne and the entire team to grow the business. To that end, the ongoing expansion of EMP Rotomoulage’s production capacity will enable the company to grow its business with existing customers while also strengthening its sales force,” explains Bertrand Cavalié, Investment Director at Altur Investissement.

Read the article in Les Echos by Charlie Perreau, published on March 15, 2022, at 3:56 p.m.

 

Consolidation is underway in the second-hand fashion market. At the end of 2020, Vinted acquired its Dutch competitor United Wardrobe to strengthen its presence in Europe. In 2021, Etsy acquired UK-based Depop for $1.6 billion, while luxury marketplace Farfetch acquired Luxclusif. Now it is the turn of French unicorn Vestiaire Collective to acquire its US counterpart, Tradesy, for an undisclosed amount.

 

This is the first acquisition for the French second-hand fashion platform. Founded in 2009, the same year as Vestiaire Collective, Tradesy operates on the same model as the French unicorn. “When people ask me to define Tradesy, I always say that it’s the American Vestiaire Collective,” explains Tracy DiNunzio, the founder and CEO of the US company. Over the past thirteen years, Tradesy has attracted 7 million members, all in the United States.

 

The United States, the No. 1 Market

 

Unlike Vestiaire Collective — which has offices across Europe, Asia, and the United States and customers in more than 80 countries — Tradesy has never expanded beyond its home market. The deal will therefore enable its members to sell their items worldwide, while giving buyers access to products from outside the United States. “Our US customers love European fashion,” says Tracy DiNunzio. Vestiaire Collective’s item authentication technology will also be integrated into Tradesy.
For the French company, which raised €356 million in 2021, the acquisition is part of its strategy to expand in the United States. The country is the unicorn’s largest market and the one that has posted the strongest growth, up 75% in one year.

 

A New Authentication Center

 

Combined, the two platforms have 23 million members and more than $1 billion in transaction volume. By comparison, Vinted generates more than $2.75 billion in gross merchandise volume (GMV), according to a recent report by Cross-Border Commerce Europe. However, the Lithuanian start-up is more focused on the mid- and lower-end segments, while Vestiaire primarily targets the luxury and mid-range markets, with brands such as Sézane, Maje, and Sandro.

 

Tracy DiNunzio will oversee all US operations. The US teams at Vestiaire Collective (25 employees) and Tradesy (140 employees) will gradually be merged. “We will assess each other’s strengths and identify synergies,” says Maximilian Bittner, CEO of Vestiaire Collective. A new authentication center will open in the Los Angeles area, becoming the French company’s second in the United States, after New York, and its fifth worldwide.

 

According to Bain, the luxury resale market was worth $37 billion at the end of 2021. An increasingly attractive market for brands and brick-and-mortar retailers, which are gradually launching their own second-hand offerings, including Sandro, Galeries Lafayette, and Printemps in France.

 

Charlie Perreau @CharliePERREAU

Read the press release by clicking here.

 

Following a very strong 2021, Pharmacorp, France’s leading traditional community pharmacy network (400 member pharmacies and €600 million in revenue), has announced a partnership with Hygie31, a company specializing in advising and supporting healthcare and wellness brands (250 member pharmacies, 50 optical stores, 17 medical equipment stores, two online parapharmacy websites, and €1 billion in revenue in 2021).
This strategic partnership between the two Toulouse-based companies will see Hygie31 acquire a stake in Gener’+, Pharmacorp’s purchasing and supplier-referencing organization.
The partnership has a clear ambition: to create a leading French healthcare group with the scale and influence to make an impact on the French pharmacy market.

 

According to Laurent Filoche, President of Pharmacorp:

 

“I am delighted to see Pharmacorp enter this new phase and to see the opportunities this partnership with Hygie31 will create.
Thanks to its expertise, we will be able to develop new products and services tailored to both our existing and future pharmacies, particularly by strengthening our medical equipment offering. This is an essential service for our patients in suburban and rural areas, as well as an additional growth driver for our members.
We also aim to leverage Hygie31’s expertise to help young pharmacists establish themselves, through the introduction of financial support mechanisms for new pharmacy owners.
Finally, we also see this partnership as an opportunity to further consolidate our purchasing power and strengthen our position within the healthcare sector.
However, this partnership will in no way compromise our independence or the values we stand for. Pharmacorp will remain an organization of independent pharmacists, owned by and serving its members. I will remain President of Pharmacorp and continue to advocate for the profession through my role as President of the UDGPO trade association.»

 

According to Hervé Jouves, President of Hygie31:

 

« From the outset, we have been committed to developing a truly integrated healthcare ecosystem and becoming a leading player in the healthcare and wellness sector, particularly in the community pharmacy market. We have therefore developed a range of brands and e-commerce platforms covering parapharmacy, optical care, and medical equipment — all of which complement a pharmacy’s core business — while remaining open to external growth opportunities that would further strengthen our position.
2021 was an exceptionally strong year for Hygie31’s pharmacies and partners, with the group closing the year with revenue of more than €1 billion. This demonstrates the relevance of our concepts and the quality of the support we provide.
Through this partnership with Pharmacorp, we will be able to combine our respective strengths and enable each pharmacy owner to find the business model that best suits their needs, with tailored support regardless of their location — whether rural, suburban, urban, or neighborhood-based.
We will also strengthen our relationships with pharmaceutical laboratories and continue to improve the commercial terms available to our members, while generating genuine efficiencies for our laboratory partners. »

 

About Pharmacorp

 

Founded in 2012 from a pharmacy network in Ariège that had been operating for more than 40 years, Pharmacorp now represents 400 independent pharmacists across France.
With a strong presence in suburban and rural areas, the group supports its members through numerous partnerships with the pharmaceutical industry, helping them improve their healthcare offering from both an economic and quality perspective.
In 2021, after welcoming 100 new members, Pharmacorp reported revenue of €600 million, up 32% compared with 2020.

 

About Hygie31

 

A specialist in the healthcare and wellness sector, Hygie31 is the holding company of Laf Santé, the company operating the Pharmacie Lafayette, Parapharmacie Lafayette, Optique Lafayette, and Médical Lafayette networks, established in 2014, as well as dhygietal, a subsidiary founded in 2021 dedicated to digital activities through cocooncenter.com and parapharmacielafayette.com.
Backed by investment fund Five Arrows Principal Investments, Hygie31 reported €1 billion in sales, representing 27% growth compared with 2020.

 

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